West Palm Beach, FL · 20 Years in the Game

Wayne
Shirreffs

Insights from a user-acquisition specialist with a few decades in the game, $100 million in personal ad spend, and over $1 billion in revenue generated.

Let's Connect →

About

The
Unfair
Advantage.

I've spent over two decades in the trenches of direct response marketing — managing hundreds of millions of my own money in ad spend, building and scaling businesses across a dozen industries, and generating over $1B in revenue for companies that trusted me with their growth.

I'm not an agency. I'm not a consultant who disappears after the kickoff call. I'm a true executive level CMO and growth partner who operates like a co-founder — strategy, execution, accountability.

Beyond partner/client work, I build companies. AI-first ventures. Physical business chains. Bitcoin education wealth building communities. I live at the intersection of direct response, AI leverage, and contrarian thinking — and I share everything publicly.

📍 West Palm Beach, Florida

Career Numbers

$1B+

Generated
Collectively

20+

Years in Direct
Response Marketing

1,000's

Businesses Helped
Worldwide

9-Figures

Scale Achieved for
7 & 8 Figure Companies

Results

Proof of
Work.

123% CR
Increase

Took Lendio's conversion rate from 2.2% to 4.7% in a single campaign redesign — in the first 10 days of working together.

$2.27M
in 90 Days

Launched and profitably scaled a $49.95 physical product from zero on YouTube Ads. No prior advertising history.

$1M
in 43 Days

Took a $149 DTC eCommerce product from $0 to over $1M using Facebook & Google Ads on $245,870 in spend.

$30M
Campaign

Designed, launched, and scaled a single lead generation campaign in the finance space to $30M in sales over 24 months.

13:1
ROAS

Generated $607,877 from $47,215 in ad spend in four months for an online education product with zero prior Google presence.

80,000+
Leads

Built a high-value lead engine for a call center with a broken user flow — then fixed the sales handoff for a 24% close rate bump.

Ventures

What I'm
Building.

AI · Agentic Systems

Human
Zero

AI-first, agentic company building for solo founders and small teams. The future of business is human-optional. We're building it now.

Private Beta

Meta Ads · AI Creative

Ads That
Win

Done-for-you AI creative production for high-spend Meta advertisers. More creative volume. Faster testing. Better ROAS.

Ads That Win

METRIQ

Senior marketing leadership without the full-time overhead. I embed into 7 and 8-figure companies as a strategic growth partner.

Book a Call →

South Florida · Men's Grooming

Distrikt

A premium men's grooming chain built on craft and culture across South Florida. Dark luxury meets neighborhood roots.

Men's Grooming Reimagined

Bitcoin · Macro Education

Permissionless
Wealth

A community built for high-income earners who want to opt out of dollar debasement and understand why Bitcoin is the exit.

Private 1:1 Coaching & Consulting

Always Building

Next
Venture

The next one is already in motion. Follow along.

Coming Soon

Connect

Find Me
Everywhere.

I share everything — the wins, the lessons, the frameworks, and the takes that most people are afraid to say. Follow along wherever you spend your time.

— Wayne

WayneShirreffs

Wayne
Shirreffs